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ADHD Aware | BRIEF

BRAND / INFORMATION / EXHIBIT DESIGN

PROBLEM:

Conceptualize an exhibit aimed at neurotypical* adults that raises awareness on the realities of ADHD.

SOLUTION:

Infographic posters split the topic of ADHD into three educational categories. An interactive game (Task Tangle) allows more direct participation in learning and fosters empathy by emulating what it can be like to have ADHD. Advertisements that focus on the human impact of how ADHD is often misunderstood or trivialized draw attention to the exhibit. A brochure that visitors can take home explores just how real ADHD is and why people who don't have it should care. A consistent brand identity and visual style of elements increases cohesion across all exhibit materials.

PROGRAMS:

Adobe Illustrator, Photoshop, Firefly**

adhdaware-coverimage.jpg
THE ADHD AWARE BRAND
adhdaware-styleguide.png
INFOGRAPHIC POSTERS
TASK TANGLE DISPLAY
adhdaware-tasktangledisplay.jpg
TASK TANGLE ELEMENTS
ADVERTISEMENTS
BROCHURE

*Neurotypical: A person with typical neurological functioning.
**Adobe Firefly AI was used to create the images of people in the advertisement materials of this project.

ADHD Aware | BRIEF

BRAND / INFORMATION / EXHIBIT DESIGN
adhdaware-coverimage.jpg

PROBLEM:

Conceptualize an exhibit aimed at neurotypical* adults that raises awareness on the realities of ADHD.

SOLUTION:

Infographic posters split the topic of ADHD into three educational categories. An interactive game (Task Tangle) allows more direct participation in learning and fosters empathy by emulating what it can be like to have ADHD. Advertisements that focus on the human impact of how ADHD is often misunderstood or trivialized draw attention to the exhibit. A brochure that visitors can take home explores just how real ADHD is and why people who don't have it should care. A consistent brand identity and visual style of elements increases cohesion across all exhibit materials.

PROGRAMS:

Adobe Illustrator, Photoshop, Firefly**

THE ADHD AWARE BRAND
adhdaware-styleguide.png
INFOGRAPHIC POSTERS
TASK TANGLE DISPLAY
adhdaware-tasktangledisplay.jpg
TASK TANGLE ELEMENTS
ADVERTISEMENTS
BROCHURE

*Neurotypical: A person with typical neurological functioning.
**Adobe Firefly AI was used to create the images of people in the advertisement materials of this project.

ADHD Aware | BRIEF

BRAND / INFORMATION / EXHIBIT DESIGN
adhdaware-coverimage.jpg

PROBLEM:

Conceptualize an exhibit aimed at neurotypical* adults that raises awareness on the realities of ADHD.

SOLUTION:

Infographic posters split the topic of ADHD into three educational categories. An interactive game (Task Tangle) allows more direct participation in learning and fosters empathy by emulating what it can be like to have ADHD. Advertisements that focus on the human impact of how ADHD is often misunderstood or trivialized draw attention to the exhibit. A brochure that visitors can take home explores just how real ADHD is and why people who don't have it should care. A consistent brand identity and visual style of elements increases cohesion across all exhibit materials.

PROGRAMS:

Adobe Illustrator, Photoshop, Firefly**

THE ADHD AWARE BRAND
adhdaware-styleguide.png
INFOGRAPHIC POSTERS
TASK TANGLE DISPLAY
adhdaware-tasktangledisplay.jpg
TASK TANGLE ELEMENTS
ADVERTISEMENTS
BROCHURE

*Neurotypical: A person with typical neurological functioning.
**Adobe Firefly AI was used to create the images of people in the advertisement materials of this project.

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