Astral Water | BRIEF
BRAND / PACKAGING DESIGN
PROBLEM:
Create a new beverage brand that resonates with health-conscious Gen-Z drinkers, reflects the product's natural ingredients & energy-boosting properties, and appeals to the target audience's lifestyle.
SOLUTION:
Astral Water is themed around astrology and star signs, something that many Gen-Z members love. The design on the front of the cans imitates a tarot card, another common interest related to astrology. Callouts on the cans and boxes emphasize Astral Water's natural ingredients, health benefits, and refreshing qualities. For each flavor, emphasis is put on the star sign it corresponds to rather than the flavor itself, which encourages a deeper, more personal connection to Astral Water's drinkers. And the drink itself, sparkling water, is a beverage that is well-liked among its target audience.
PROGRAMS:
Adobe Illustrator, Photoshop, Dimension
PRIMARY PACKAGING
SECONDARY PACKAGING
Astral Water | BRIEF
BRAND / PACKAGING DESIGN
PROBLEM:
Create a new beverage brand that resonates with health-conscious Gen-Z drinkers, reflects the product's natural ingredients & energy-boosting properties, and appeals to the target audience's lifestyle.
SOLUTION:
Astral Water is themed around astrology and star signs, something that many Gen-Z members love. The design on the front of the cans imitates a tarot card, another common interest related to astrology. Callouts on the cans and boxes emphasize Astral Water's natural ingredients, health benefits, and refreshing qualities. For each flavor, emphasis is put on the star sign it corresponds to rather than the flavor itself, which encourages a deeper, more personal connection to Astral Water's drinkers. And the drink itself, sparkling water, is a beverage that is well-liked among its target audience.
PROGRAMS:
Adobe Illustrator, Photoshop, Dimension
PRIMARY PACKAGING
SECONDARY PACKAGING
Astral Water | BRIEF
BRAND / PACKAGING DESIGN
PROBLEM:
Create a new beverage brand that resonates with health-conscious Gen-Z drinkers, reflects the product's natural ingredients & energy-boosting properties, and appeals to the target audience's lifestyle.
SOLUTION:
Astral Water is themed around astrology and star signs, something that many Gen-Z members love. The design on the front of the cans imitates a tarot card, another common interest related to astrology. Callouts on the cans and boxes emphasize Astral Water's natural ingredients, health benefits, and refreshing qualities. For each flavor, emphasis is put on the star sign it corresponds to rather than the flavor itself, which encourages a deeper, more personal connection to Astral Water's drinkers. And the drink itself, sparkling water, is a beverage that is well-liked among its target audience.
PROGRAMS:
Adobe Illustrator, Photoshop, Dimension
PRIMARY PACKAGING
SECONDARY PACKAGING